De gustibus et coloribus non disputandum est. A Latin proverb, know by many, and still forming the basis for discussions. Fact is you cannot really discuss colour and taste. Why is this still a subject leading to impossible discussions?
Choosing is part of being human.
The thing that differs us from animals is that we have the ability to choose. An important factor in making choices is emotion. Regarding to taste, perception is what counts. We all perceive things differently. We all look at things in a different way. There are some personal factors which influence our decisions. The way we feel; our prejudice, background, culture, goal and even our gender. When some people linger about shoes, others do this about cars.
You cannot change the laws of physics. But we don’t have to. We can do something about the circumstances in which we have to make our choices. We’re not going to use marketing tools to sell products you don’t need. This doesn’t apply to natural stone. We all know the little tricks used in mega-stores. The sales towers packed with items you don’t need to distract the customer to make an impulse purchase. Positioning of products at eye level, changing setup regularly, appropriate music, the smell of freshly prepared food, etc…
http://www.litosonline.com/en/articles/en/506/how-present-natural-stone-right-way
Choosing is part of being human.
The thing that differs us from animals is that we have the ability to choose. An important factor in making choices is emotion. Regarding to taste, perception is what counts. We all perceive things differently. We all look at things in a different way. There are some personal factors which influence our decisions. The way we feel; our prejudice, background, culture, goal and even our gender. When some people linger about shoes, others do this about cars.
You cannot change the laws of physics. But we don’t have to. We can do something about the circumstances in which we have to make our choices. We’re not going to use marketing tools to sell products you don’t need. This doesn’t apply to natural stone. We all know the little tricks used in mega-stores. The sales towers packed with items you don’t need to distract the customer to make an impulse purchase. Positioning of products at eye level, changing setup regularly, appropriate music, the smell of freshly prepared food, etc…
http://www.litosonline.com/en/articles/en/506/how-present-natural-stone-right-way
