Since visitor levels to the tower have now reached saturation, at just under 7 million people annually, the city wanted to increase revenue by encouraging people to spend more time—and more tourist dollars—on the under-frequented first level, the largest of the Eiffel Tower’s three floors at 54,000 square feet. Commissioned by the City of Paris (the tower’s owner) and La Société d’Exploitation de la Tour Eiffel (SETE) (the tower’s operator) the €30-million ($37.8-million) makeover was realized by local architect Moatti Rivière, which has demolished and rebuilt two of the three existing pavilions, re-clad the third, and rebuilt two of the four elevator shelters.
Source: www.architectmagazine.com
