Italian producer of the famous Amarone red wine commissioned architects to design a building for the branding of the company
Brandscaping is the architectural buzz-word – a portmanteau comprising „brand“ and „landscaping“ which implies that many landlords want their buildings to express a singular distinguishing factor with the aim, e.g., to attract attention. A successful case in point is San Pietro’s Zýmē Winery in Cariano in close proximity to Lake Garda in Italy’s Valpolicella Valley: It playfully reflects the company logo’s pentagon. Architect Moreno Zurlo of A.c.M.e. Studio associate di Architettura unpretentiously integrates his work into the surroundings and its heritage.
http://www.stone-ideas.com/2016/03/15/zyme-winery-wine-leaves-and-the-company-logo-mirrored-in-natural-stone-pentagons/
http://www.stone-ideas.com/2016/03/15/zyme-winery-wine-leaves-and-the-company-logo-mirrored-in-natural-stone-pentagons/
