to blend the seductively reductive commercial architecture

Architecture is more than producing an object, or even a landmark building. It is the art of creating inspiring places for people to work, live and play.
Established and led by Michel Mossessian, Mossessian Architecture is an award-winning London-based architecture practice...
http://www.mossessian.com/practice/who-we-are/
http://www.stone-ideas.com/2016/03/17/48303/