Euroroc, the European umbrella organization of the national stone associations, has published its April report informing about its recent and coming activities. We give a short summary and put the complete pdf for download (see below):
„The competition that the stone sector is facing from materials like ceramic, artificial (engineered) stone etc is getting stronger every day,“ Euroroc General Secretary Professor Gerd Merke states. „In reaction, natural stone has to emphasize its emotional components in a stronger way than before.“
http://www.stone-ideas.com/2016/03/30/emotions-as-a-tool-to-promote-natural-stone-is-one-aspect-in-eurorocs-april-report/
http://www.stone-ideas.com/2016/03/30/emotions-as-a-tool-to-promote-natural-stone-is-one-aspect-in-eurorocs-april-report/
